Let’s Talk About: Coercive Software Design

We become developers with the understanding that our mission with the software we create is to meet the needs of users. But what happens when the software we create is being used to change or coerce the behaviour of users, rather than help them work, play and behave the way they want to? What are the ethical considerations of developing software that tries to manipulate users? Where does the profit-driven motivation go too far?

Coercive: using force to persuade people to do things that they are unwilling to do. (Cambridge Dictionary)

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